For online stores to survive, and to reach as many customers as possible, e-commerce SEO is crucial. While SEO tailored to e-commerce sites will generally follow the same rules as basic optimisation, there are a few tips and tricks you can put into practice to really drive your sales moving forwards.
But how do you get more people to visit your store, and more importantly, what are some of the best ways to convert on those visits? Let’s take a close look at some essential e-commerce SEO tips and standards. As a web design agency you can trust, Telsa Media is here to support you with all the best strategies and action plans.
Use Conversational Keywords
E-commerce SEO has evolved to the point where we now need to consider the conversations our visitor are having with our online stores. By this, we are referring to chatbots and automated search. Chatbots can pick up on queries regarding certain products and lines, and can deliver them to searchers in a matter of seconds.
For this to work, you need to start thinking about conversational keywords. Think about the questions people will ask about your store. What phrases or queries could you optimise to help people find their way across your storefront that little bit easier? Do also think about optimising conversational phrases for vanilla search, too. Something as simple as ‘where can I buy stilettos online’ could redirect the right searchers to your store in just a few clicks.
Simplify Your Website – Focus on On-Page SEO
On-page SEO is all about making sure users don’t abandon you mid-visit. Some may leave and come back another time, but others may simply not like your overall user experience.
Modern SEO in 2019 is all about this idea of the user experience. Therefore, you should be ready to make your website easy and fun to navigate. You should already have your pages and posts optimised for mobile browsing and interaction. What’s more, it makes sense that the easier products are to find, the more pleased customers are going to be with the whole experience.
You’re going to need to work closely with an expert web design agency who can develop a fully-fledged, easy-to-navigate web portal. Trust specialists in e-commerce who have helped to design thousands of sites for thousands of successful businesses. Never go it alone!
Considering Technical SEO
Technical SEO is just as important to the survival of e-commerce sites as it is to any other. Never discount the little things. Your URLs, your tags, your descriptions – they all count. Not only are they going to help visitors see the type of service you run, and to help them find their way around your store, but they are also going to help Google understand and navigate your site.
Technical SEO is crucial when it comes to introducing Google to your online storefront. Google wants to see that your site is easy to browse, and that users can find what they want with very little hassle, or even interaction full stop! Fine-tune your technical SEO to appeal to the search engine, if nobody else. Certainly don’t be too ready to bury it beneath reams of keywords or other optimisation factors.
Content marketing is also crucial to e-commerce SEO. Your blog posts and social media moments should be ready to share ideas and experiences relating to your products. Effective content marketing in 2019 is all about allowing customers to find their own way to your products. The hard sell is not going to appeal to many people. While some sites do still pressure customers, it is not advisable to follow this route.
You should focus on producing content which introduces your catalogue and store to visitors. Let them see what benefits your products could bring to their lives. Don’t fall back on heavy-handed calls to action. Create a story, if you like – and ask your audience to chip in and interact. People respond positively to content marketing which is neither in-your-face nor overly salesy. Therefore, it is worth considering overhauling or running an audit on your content if you think you’re being too pushy.
Ecommerce Link Building
Link building for e-commerce SEO can be tricky, but it’s doable. Link building in SEO is all about setting up a reputation for yourself – a positive one! You need to start linking to authority blogs and services in your field or local area of expertise. This will show Google, and your readers, that you are passionate about what you do. What’s more, you may even find some sites and stores are willing to return the favour.
Getting inbound links is the first step towards building your online authority. Once people start linking to you, you will be regarded as a name people can turn to for advice or support. This isn’t always easy to set up and manage to begin with. However, link-building for e-commerce SEO means you will be driving more custom through your store – which is only ever going to be a good thing.
Social Media and Product Sharing
Finally, one of the most effective e-commerce strategies around is, of course, using social media. As mentioned, you can work content marketing to your advantage through these platforms. However, you can also use Facebook, Instagram and Snapchat to deliver stores about your products without being overly aggressive.
Product sharing lets people see what you have in stock, and the way you market it can help people to understand what a difference your products can make. If you’re not already sharing products on social media, it’s time to get started.
E-commerce SEO isn’t something that’s easy to get right first time. That’s why you need the help of expert web design and SEO specialists. Telsa Media can help you by designing a user-friendly, responsive website. We’ll also make sure your store is backed up by leading SEO strategies for 2019 and beyond. Contact our team to learn more!