Local SEO Tips

How Does Local SEO Work? Local SEO Tactics 2019

Local SEO is something which is still important in 2019. Any web design agency will tell you that opening up your business or enterprise to local customers and visitors is a very good idea indeed. After all, it could mean the difference between appealing to targeted visitors, and those who simply fall across you by accident.
But how can you make local SEO work for you in 2019? As expert specialists in optimisation on a global scale, we are only too happy to help you focus on the local side of things, too. Here are some tips and ideas to get you started.

Claim Your Business!

Claiming your business is crucial. By this, we mean making sure that you set up a profile with Google My Business. Google My Business is a service which produces small profiles of data on local firms to relevant searchers. It can help to speed up the fact-finding process to a huge extent. What's more, claiming your business means you are able to stake your claim on your own little corner of the internet.
local SEO 2020
It will also give Google lots of information on what you do, as well as on what to expect from you. For Google to highlight your site and your work, you are going to need to show them that you are legitimate. This is an important first step to take.

Perform Local Keyword Research

This is incredibly important for local SEO services. By targeting keywords and phrases which are likely to be searched by nearby customers, you will be able to drive more targeted traffic to your site. That will mean bigger conversion rates, and ultimately, bigger profits for you.
Local keyword research, for example, may revolve around you optimising a certain phrase based on a local vicinity. For example, you may target ‘Peckham jewellers’ instead of just ‘jewellers shop’. This will make sure that people who are specifically looking for Peckham-based services will head straight to you.
Keyword research can be tricky to get right, but with the right tools and a specialist agency by your side, there is no reason why you won’t be able to work your way up Google’s rankings on specific phrases.

Make Sure To Categorise Your Pages

Categorising your pages is important for SEO in general, but do keep it in sharp focus when considering local business SEO. Specifically, you should be ready to clearly earmark your business as part of Google My Business’ various categories. This, again, will be a useful way for Google to see what you do, and why you are relevant in line with certain search queries and phrases.
Categorising is a great way for people to search for your business, and your expertise, in line with the local competition, too. Think of this as rather like filing your business under a specific heading in your local phonebook. Only, it can be widely accessed by everyone, and searching for you should be relatively simple!

Focus on Consistency

Consistency is important, too. Your local content should link to itself and inform itself, too. Consistency is key when it comes to creating a solid brand image, and when it comes to appealing to local searchers, you are going to need to ensure your pages are always up to date. Keeping your tone of voice as well as your message consistent is just as important. There is never any need to confuse people!
local SEO ideas 2020

Balance Quantity and Quality

You should always be producing regular blog posts and updating old content to show Google, and your readers, that you are keeping a close eye on your online profile. However, do also make sure that your content is of high quality. Google, especially when it comes to local SEO, loves content which provides genuine answers to search queries, and genuine support.
Your content needs to offer value. It is the bottom line of the user experience in 2019. If your content does not offer value or any form of engagement for your readership, you are going to run the risk of losing their interest.

The Importance of Customer Reviews

Customer reviews are very important in terms of online business survival. Customer reviews can now be directly tied and linked to business profiles via social media as well as through Google. As mentioned, Google My Business offers a complete overview of what searchers can expect from local services. This includes user reviews!
Therefore, always be ready to encourage feedback from your customers. If you ever receive negative or undecided feedback, you can use Google My Business to address these concerns head-on, as well as publicly. This is only ever going to impact positively on your image.
Consider setting up your Google My Business profile as soon as possible to open up local debate. You can also encourage feedback and comments from local customers and visitors through your website directly. This may be a great way for you to encourage people to spread the word, too.

On-Page SEO

On-page SEO is all about making sure visitors aren’t tempted to press or click the ‘back’ button on their web browser. To counter-act this, you should work on delivering fantastic, locally-relevant content which encourages people to stick with you. On-page SEO keeps people interested in what’s in store for them. By making your site locally relevant, you have more chance of converting sales from local visitors.
local seo uk

Getting Great Inbound Links and Linking Locally

Above all, do think carefully about creating links. You should be ready to link to other local resources. This will not only help your fellow firms, but will also help to grow your place as an authority in what you do, locally. Start getting inbound links from local providers, and more people will want to see what you can do.
Interested in learning more about local SEO and your business? Telsa Media are the best company who can offer you a complete audit at your convenience. Call or contact us today to get started!

Recent Blogs

seo agency

Are You Ready for the Fast Approaching Lead Generation Trends in 2020?


11 Different Types of Websites That Increase Revenue in 2020


seo tips

Increase Website Conversions By Up To 350% With The Best Online AI Chatbots


PPC management

Capitalise Over Christmas & Boost Sales With PPC Advertising


seo tips

E-Commerce SEO: How to Improve E-Commerce SEO to Boost Your Sales Online


webdesign agency

How Does Local SEO Work? Local SEO Tactics 2019


8 seo tips for business

Why Local SEO is Important for Your Business in the UK


webdesign london

How SEO Works in a WordPress Website – Best SEO Techniques for WordPress


ppc agency

How SEO and PPC Work Together for Your Online Business


web design company

Why SEO is Important for Small Businesses in the UK


webdesign agency uk

Why SEO is Important for Your Online Success – Grow Sales Online


seo tips 2020

How to Improve Your SEO Strategy – Advanced SEO Tips 2019


website security

Website Security


CRM 2020

The Top 5 Free CRM Software Systems For Small Businesses 2019


webdesign agency london

The top 5 must-see Tips & Tricks to Improve Your CTA’s and Create Conversions


webdesign agency surrey

7 Tips & Tricks to Improve Your Website Design and Create a Better User Experience for Your Customers


seo tips 2020

9 Top Tips To Improve Your PPC Advertising For Your Business


seo tips 2020

8 Top SEO Tips & Tricks for Your Business


seo agency london

SEO A Perfect Strategy to Grow your Business Leads and Sales Revenue



Telsa Media: Brand Logo & Design


ppc agency surrey

Pay-Per-Click (PPC) Services - A Guaranteed Boost For Your Business ROI's!


CRM 2020

Telsa CRM


webdesign company london

five elements to create a successful website design



football world cup 2018 russia


We Offer The Following Services

website design

Web Design

Get Quote Now
lead generation

Lead Generation

Get Quote Now


Get Quote Now
social media marketing

Social Media

Get Quote Now
content production

Content Production

Get Quote Now

Contact Us

  • website image loader