How Does Local SEO Work? Local SEO Tactics 2019
Local SEO is something which is still important in 2019. Any web design agency will tell you that opening up your business or enterprise to local customers and visitors is a very good idea indeed. After all, it could mean the difference between appealing to targeted visitors, and those who simply fall across you by accident.
But how can you make local SEO work for you in 2019? As expert specialists in optimisation on a global scale, we are only too happy to help you focus on the local side of things, too. Here are some tips and ideas to get you started.
Claim Your Business!
Claiming your business is crucial. By this, we mean making sure that you set up a profile with Google My Business. Google My Business is a service which produces small profiles of data on local firms to relevant searchers. It can help to speed up the fact-finding process to a huge extent. What’s more, claiming your business means you are able to stake your claim on your own little corner of the internet.
It will also give Google lots of information on what you do, as well as on what to expect from you. For Google to highlight your site and your work, you are going to need to show them that you are legitimate. This is an important first step to take.
Perform Local Keyword Research
This is incredibly important for local SEO services. By targeting keywords and phrases which are likely to be searched by nearby customers, you will be able to drive more targeted traffic to your site. That will mean bigger conversion rates, and ultimately, bigger profits for you.
Local keyword research, for example, may revolve around you optimising a certain phrase based on a local vicinity. For example, you may target ‘Peckham jewellers’ instead of just ‘jewellers shop’. This will make sure that people who are specifically looking for Peckham-based services will head straight to you.
Keyword research can be tricky to get right, but with the right tools and a specialist agency by your side, there is no reason why you won’t be able to work your way up Google’s rankings on specific phrases.
Make Sure To Categorise Your Pages
Categorising your pages is important for SEO in general, but do keep it in sharp focus when considering local business SEO. Specifically, you should be ready to clearly earmark your business as part of Google My Business’ various categories. This, again, will be a useful way for Google to see what you do, and why you are relevant in line with certain search queries and phrases.
Categorising is a great way for people to search for your business, and your expertise, in line with the local competition, too. Think of this as rather like filing your business under a specific heading in your local phonebook. Only, it can be widely accessed by everyone, and searching for you should be relatively simple!
Focus on Consistency
Consistency is important, too. Your local content should link to itself and inform itself, too. Consistency is key when it comes to creating a solid brand image, and when it comes to appealing to local searchers, you are going to need to ensure your pages are always up to date. Keeping your tone of voice as well as your message consistent is just as important. There is never any need to confuse people!
Balance Quantity and Quality
You should always be producing regular blog posts and updating old content to show Google, and your readers, that you are keeping a close eye on your online profile. However, do also make sure that your content is of high quality. Google, especially when it comes to local SEO, loves content which provides genuine answers to search queries, and genuine support.
Your content needs to offer value. It is the bottom line of the user experience in 2019. If your content does not offer value or any form of engagement for your readership, you are going to run the risk of losing their interest.
The Importance of Customer Reviews
Customer reviews are very important in terms of online business survival. Customer reviews can now be directly tied and linked to business profiles via social media as well as through Google. As mentioned, Google My Business offers a complete overview of what searchers can expect from local services. This includes user reviews!
Therefore, always be ready to encourage feedback from your customers. If you ever receive negative or undecided feedback, you can use Google My Business to address these concerns head-on, as well as publicly. This is only ever going to impact positively on your image.
Consider setting up your Google My Business profile as soon as possible to open up local debate. You can also encourage feedback and comments from local customers and visitors through your website directly. This may be a great way for you to encourage people to spread the word, too.
On-page SEO is all about making sure visitors aren’t tempted to press or click the ‘back’ button on their web browser. To counter-act this, you should work on delivering fantastic, locally-relevant content which encourages people to stick with you. On-page SEO keeps people interested in what’s in store for them. By making your site locally relevant, you have more chance of converting sales from local visitors.
Getting Great Inbound Links and Linking Locally
Above all, do think carefully about creating links. You should be ready to link to other local resources. This will not only help your fellow firms, but will also help to grow your place as an authority in what you do, locally. Start getting inbound links from local providers, and more people will want to see what you can do.