This is the biggest plus point for local SEO. By tying in words and phrases to your local area, for example, you are going to appear more prominently to people searching for nearby support.
For example, someone may search for ‘butchers in Harrow’ – target this keyword or phrase, and your name is likely to pop up. Target a wider phrase, and you’re looking at appealing to a much wider market.
Local SEO, at its most straightforward, is all about tightening your scope, and appealing to niche audiences. That is, the people who are likely to need you in your local area!