{"id":720,"date":"2020-06-12T11:17:54","date_gmt":"2020-06-12T11:17:54","guid":{"rendered":"https:\/\/telsamedia.com\/blogs\/?p=720"},"modified":"2024-12-18T11:01:50","modified_gmt":"2024-12-18T11:01:50","slug":"tiktok-advertising-the-definitive-guide-to-boost-your-sales-dramatically-in-2020","status":"publish","type":"post","link":"https:\/\/telsamedia.com\/blogs\/tiktok-advertising-the-definitive-guide-to-boost-your-sales-dramatically-in-2020\/","title":{"rendered":"TikTok Advertising &#8211; The Definitive Guide To Boost Your Sales Dramatically In 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"417\" height=\"418\" alt=\"TikTok Advertising\" title=\"tiktok\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/tiktok.png\" class=\"img-responsive wp-image-724\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/tiktok-200x200.png 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/tiktok-400x401.png 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/tiktok.png 417w\" sizes=\"(max-width: 800px) 100vw, 417px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><p>The <a href=\"https:\/\/www.tiktok.com\/en\">mobile app<\/a> that took the <strong>world<\/strong> by storm in <strong>2020<\/strong>.<\/p>\n<p>However, it also blew up in <strong>2019<\/strong>, with over <strong>1.5 billion downloads<\/strong>coming from the various app stores. TikTok has completely overtakenthe likes of <a href=\"https:\/\/www.facebook.com\/\"><strong>Facebook<\/strong><\/a> and <a href=\"https:\/\/www.snapchat.com\/\"><strong>Snapchat<\/strong><\/a> with the <strong>huge<\/strong> amount of users that the app possesses.<\/p>\n<p>The Chinese social media app was <a href=\"https:\/\/www.vox.com\/culture\/2018\/12\/10\/18129126\/tiktok-app-musically-meme-cringe\">initially<\/a> named Musical.ly in 2017 and was then bought for <strong>$1 Billion<\/strong>by a company called <a href=\"https:\/\/www.bytedance.com\/en\/\">ByteDance<\/a>.<\/p>\n<p>And that is how we now have TikTok in our lives.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>What Is TikTok?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p>For the very few people that <strong>do not know<\/strong> what TikTok is, it\u2019s simply a social media app that lets users create 15 second-1 minute videos.<\/p>\n<p><strong>Millions<\/strong> of people <strong>worldwide<\/strong> have been using this app for its viral trends, creative &amp;quirky dances and funny skits.<\/p>\n<p>Not only are many famous people using the app, but TikTok itself is actually <strong>creating celebrities<\/strong>and <strong>boosting fanbases<\/strong>. This is clearly shown with the likes of <a href=\"https:\/\/www.tiktok.com\/@addisonre?lang=en\">Addison Rae<\/a>, <a href=\"https:\/\/www.tiktok.com\/@charlidamelio?lang=en\">Charli D\u2019Amelio<\/a>, <a href=\"https:\/\/www.tiktok.com\/@riyaz.14?lang=en\">RiyazAfreen<\/a>, and so many more.<\/p>\n<\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"249\" height=\"602\" alt=\"how many people using tiktok\" title=\"Untitled-3\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/Untitled-3.jpg\" class=\"img-responsive wp-image-726\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/Untitled-3-200x484.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/Untitled-3.jpg 249w\" sizes=\"(max-width: 800px) 100vw, 249px\" \/><\/span><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>TikTok Advertising<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>So, now that we know TikTok is <strong>exceptionally successfu<\/strong>l (to the point where it is <strong>improbable<\/strong> that another app will ever have similar kinds of results) let\u2019s delve into how the app operates as an <strong>advertising platform<\/strong>.<\/p>\n<p>TikTok ads operate very similarly to <a href=\"https:\/\/www.facebook.com\/business\/ads\">Facebook ads<\/a> and various <strong>other<\/strong> ad platforms that are out there.<\/p>\n<p>The platform contains a <strong>structure<\/strong> that consists of <strong>campaigns<\/strong>, <strong>ad groups<\/strong>and <strong>individual ads<\/strong>. If you have never used any other ad platform, you can see more information about the structure <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6669376375121510405\"><strong>here<\/strong><\/a>.<\/p>\n<\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"297\" height=\"207\" alt=\"News\" title=\"newr\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/newr.jpg\" class=\"img-responsive wp-image-728\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/newr-200x139.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/newr.jpg 297w\" sizes=\"(max-width: 800px) 100vw, 297px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>TikTok, much like Facebook, allows you to <strong>targetaudiences<\/strong> based on specific<strong>demographics<\/strong> and <strong>interests<\/strong> such as age, location, gender and more. This provides an opportunityfor advertisers to find the perfect audience for their business.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>What Are The Different TikTok Ad Formats?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><p>TikTok ads come with many different types and methods of advertising within the social platform. But what are they?<\/p>\n<h3><strong>The various TikTok ad formats include:<\/strong><\/h3>\n<ul>\n<li><strong>In-feed videos<\/strong><\/li>\n<li><strong>Brand takeover<\/strong><\/li>\n<li><strong>Hashtag challenges <\/strong><\/li>\n<li><strong>Branded lens<\/strong><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. In-feed Videos<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><p>This <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-advertise-tiktok\/\">ad format<\/a> is the general type of ad that you would expect to be on a platform such as TikTok. While users are <strong>scrolling<\/strong> through videos, your video ad will appear with a <strong>button<\/strong> based on the <strong>conversion<\/strong> you set it to.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Brand Takeover<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><p><a href=\"https:\/\/www.contagious.com\/news-and-views\/how-brands-can-advertise-on-tiktok\">Branded takeovers<\/a> are screens that pop up right as users open the app. It will have relevant promotional text and images in order for you to catch the users\u2019 attention before they close the ad and watch their videos.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Hashtag Challenges<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><p>TikTok is very well known for its <strong>viral trends<\/strong> and hashtags that have <strong>millions<\/strong> of people participating in dancing or creating skits within the platform. With hashtag challenge ads, you are paying for a <strong>custom hashtag<\/strong> and trend for your business. When using this ad format, your hashtag will appear on the discover page to gain exposure.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>4. Branded Lens<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"transform:translate3d(0,0,0);\"><p>Including <strong>face filters<\/strong>, <strong>video effects<\/strong>, <strong>animations,<\/strong> and so much <strong>more<\/strong>; <a href=\"https:\/\/www.deptagency.com\/en-gb\/story\/a-new-advertising-opportunity-has-arrived-copy\/\">branded lens<\/a> advertising on TikTok is an excellent way of getting audiences involved and getting your brand out there to the public.<\/p>\n<\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"581\" height=\"331\" alt=\"Ads\" title=\"ads\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/ads.jpg\" class=\"img-responsive wp-image-729\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/ads-200x114.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/ads-400x228.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/06\/ads.jpg 581w\" sizes=\"(max-width: 800px) 100vw, 581px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>What Is The Best Ad Format To Use?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"transform:translate3d(0,0,0);\"><p>Now that you know about the <strong>different<\/strong> types of advertisement available within TikTok, the next step is to find out which format would be most <strong>profitable<\/strong> for your business. However, this is easier said than done.<\/p>\n<p>In a <strong>general<\/strong> sense, it is hard to tell which ad format would do well for <strong>different<\/strong> kinds of <strong>businesses<\/strong> selling different types of <strong>products<\/strong>.<\/p>\n<p>However, if you feel like your <strong>target audience<\/strong> is on TikTok (we will go over this further on in the blog), then we have a piece of advice when choosing <strong>ad format<\/strong>. Firstly, when starting with TikTok ads, we would recommend starting with the basic <strong>in-feed video ads<\/strong>.<\/p>\n<p>We <strong>recommend<\/strong> this as it is the <strong>most common<\/strong> form of ad that is found within TikTok and <strong>other<\/strong> ad platforms such as <a href=\"https:\/\/telsamedia.com\/facebook-ads\">Facebook ads<\/a> etc. Therefore, you can be assured that your ads will be running in a way and method that is <strong>known<\/strong> to convert.<\/p>\n<p>But, that <strong>doesn\u2019t<\/strong> mean it will be the best ad format for your business. Simply, it would just be the best place to <strong>start<\/strong> if you are on a <strong>tight budget<\/strong> and you are <strong>limited<\/strong> to testing different formats.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>The Benefits Of TikTok Ads<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"transform:translate3d(0,0,0);\"><p>As the new giant of social media apps, many benefits can come from using TikTok ads, if you use it<strong> properly<\/strong>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. New Platform, No Saturation<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"transform:translate3d(0,0,0);\"><p>As TikTok is pretty much a <strong>brand new<\/strong> social platform, the competition is not using it <strong>as much<\/strong> as other ad platforms. Why could this be? Well, it could be down to several things really.<\/p>\n<p>They may <strong>not know<\/strong> how to use the platform and do not want to pay an agency to run ads for them. Additionally, they may not have enough <strong>evidence<\/strong> that the ads will be <strong>profitable<\/strong> for them due to the app\u2019s <strong>uniqueness<\/strong> and <strong>young age<\/strong>.<\/p>\n<p>If you think TikTok ads would be a <strong>profitable asset<\/strong> for your business, then there is <strong>no better time<\/strong> to test it and run ads than in <strong>2020<\/strong>. If the app\u2019s success carries on, which is <strong>highly likely<\/strong>, then more and more businesses will get on it, therefore eventually making it saturated.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. A HUGE AudienceAt Your Business\u2019 Disposal\u2026<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"transform:translate3d(0,0,0);\"><p>As you may now know, TikTok\u2019s audience in numbers is simply <strong>astonishing<\/strong>. With over <strong>800 million<\/strong> users, there is currently <strong>no<\/strong> other social platform in <strong>2020<\/strong> that can truly compete. Now, if your business\u2019 target audience consists of <strong>teenagers<\/strong> and <strong>young adults<\/strong>, then TikTok will be gold dust. This is because <a href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics#:~:text=TikTok%20has%20800%20million%20active%20users%20worldwide.&amp;text=41%20percent%20of%20TikTok%20users%20are%20aged%20between%2016%20and,third%20of%20its%20total%20downloads.\"><strong>41%<\/strong><\/a> of all users on the app are aged between<strong>16-24<\/strong>; this means that there are approximately <strong>410 million<\/strong> people in this age range.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Increase Brand Awareness As Well As Sales<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"transform:translate3d(0,0,0);\"><p>TikTok is fantastic for <strong>boosting brand awareness<\/strong>. Whether you choose to take the route of branded lens, brand takeover or in-feed video; <strong>all ad formats<\/strong> on TikTok act as a great companion for your business\u2019 exposure to the <strong>public<\/strong>.<\/p>\n<p>Creating a <strong>strongbrand<\/strong> is <strong>essential<\/strong>, and if you can get it in front of the right audience in the right way, your business will only see the <strong>benefits<\/strong>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>The Disadvantages Of TikTok Ads<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"transform:translate3d(0,0,0);\"><p>Although TikTok is <strong>massively successful<\/strong> and has a pretty good chance it could also be successful for your business, there are still <strong>some disadvantages<\/strong> that come with the platform.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Businesses Targeting Customers Over 30 Years Old, Look Away Now!<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"transform:translate3d(0,0,0);\"><p>As previously mentioned, <strong>41%<\/strong> of TikTok users are aged between <strong>16-24<\/strong>, meaning any money spent on ads for a business that <strong>targets<\/strong> an <strong>older demographic<\/strong>; would simply just be throwing money <strong>down the drain<\/strong>. Although there is still a <strong>fair share<\/strong> of people <a href=\"https:\/\/www.theupcoming.co.uk\/2020\/03\/20\/the-pros-and-cons-of-tiktok-advertising\/\">over the age of 30<\/a> using the app, the <strong>cost<\/strong> of TikTok ads mixed with this <strong>small percentage<\/strong> of people just simply would <strong>not be profitable<\/strong>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. TikTok Ads Are Expensive<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-17\" style=\"transform:translate3d(0,0,0);\"><p>TikTok\u2019s ad platform is <strong>new<\/strong>, and therefore, they can get away with charging <strong>extortionate<\/strong> prices. After all, they are the <strong>leading<\/strong> social app with almost <strong>1 billion users<\/strong>. Prices for advertisements <strong>vary<\/strong> depending on the <strong>ad format<\/strong>that your business wants to use.<\/p>\n<p>If you are a <strong>start-up<\/strong> business wanting to advertise using the <strong>brand takeover<\/strong> ad format, you should definitely rethink your advertisement strategy. This is because due to the <strong>minimum<\/strong> of <strong>5 million<\/strong> impressions <strong>guaranteed<\/strong> a day, TikTok charges its advertisers around <a href=\"https:\/\/influencermarketinghub.com\/how-much-do-tiktok-ads-cost\/\"><strong>$50,000<\/strong><\/a> per day. Yes, you read that right, fifty thousand <strong><em>per day<\/em><\/strong>.<\/p>\n<p>However, if you choose to go with the <strong>In-feed video<\/strong> ad format, your campaign will only need to have a <strong>minimum<\/strong> spend of <strong>$500<\/strong>. In-feed videos average around <strong>$10 per 1000 impressions<\/strong>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. It Can Be Hard To Create Unique &amp; Engaging Ads<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-18\" style=\"transform:translate3d(0,0,0);\"><p>In 2020, with the internet being <strong>everywhere<\/strong> we go; it can be <strong>tough<\/strong> for businesses to find new ways to be <strong>original<\/strong>.Mix that with an app that has around a <strong>billion<\/strong> users, and suddenly, it\u2019s actually <strong>really<\/strong> hard to be unique.<\/p>\n<p>Anyone <strong>without<\/strong> a <strong>creative<\/strong> mind-set who wants to advertise on TikTok, unfortunately, will most likely <strong>fail<\/strong>. Due to the enormous audience on the app constantly finding new trends, businesses will have to do something that truly <strong>stands out<\/strong> in order to get people\u2019s <strong>attention<\/strong>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:22px;margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>4. Is TikTok Advertising Worth It?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"transform:translate3d(0,0,0);\"><p>After putting all of the information from this guide together, would TikTok ads be <strong>worth<\/strong> it for your business, and would it bring a good amount of <strong>profit<\/strong> with it?<\/p>\n<p>The answer is, <strong>it depends<\/strong>.<\/p>\n<p>It entirely depends on what your business <strong>sells<\/strong>, the <strong>audience<\/strong> your business targets, how <strong>effective<\/strong> and <strong>unique<\/strong> your ads are, and so much more. If you are a start-up business with <strong>not much budget<\/strong>, we would recommend going with another ad platform.<\/p>\n<p>However, if you are a business that targets <strong>16-24<\/strong>-year-olds and you have <strong>plenty<\/strong> of budget to spare, then TikTok ads may just be worth your time\u2026<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>Conclusion<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-20\" style=\"transform:translate3d(0,0,0);\"><p>TikTok\u2019s fame and success is impressive, to say the least.<\/p>\n<p>With over <strong>1.5 billion downloads<\/strong> worldwide, there has never been another app that has had similar levels of success.<\/p>\n<p>The <strong>young age<\/strong> of the app provides for an<strong>unsaturated<\/strong> market and competition; however, people wanting <strong>successful<\/strong> ads will still need to find new ways to be <strong>unique<\/strong> and <strong>engaging<\/strong>.<\/p>\n<p>TikTok ads are undoubtedly <strong>expensive<\/strong>, but it <strong>deserves<\/strong> to be.<\/p>\n<p>With an estimated one billion <strong>active users<\/strong>, the app has an audience at its disposal that other social platforms could <strong>only dream<\/strong> of having.\u00a0 This puts the owners of TikTok (<strong>ByteDance<\/strong>) in an excellent financial situation, as they have something that every successful business needs.<\/p>\n<p>It is highly <strong>unlikely<\/strong>TikTok ads will remain this expensive <strong>forever<\/strong>. If the number of users drops, so will the cost of advertisements.<\/p>\n<p>Only time will tell if TikTok will continue to be as successful as it is.<\/p>\n<\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 boxed-icons\" style=\"background-color:#f6f6f6;margin-top:60px;\" data-title=\"TikTok Advertising &#8211; The Definitive Guide To Boost Your Sales Dramatically In 2020\" data-description=\"The mobile app that took the world by storm in 2020.\r\n\r\nHowever, it also blew up in 2019, with over 1.5 billion downloadscoming from the various app stores. TikTok has completely overtakenthe likes of Facebook and Snapchat with the huge amount of users that the app possesses.\r\n\r\nThe Chinese social media app was\" data-link=\"https:\/\/telsamedia.com\/blogs\/are-you-ready-for-the-fast-approaching-lead-generation-trends-in-2020\/\"><h4 class=\"tagline\" style=\"color:#333333;\">Share This Story, Choose Your Platform!<\/h4><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Ftelsamedia.com%2Fblogs%2Fare-you-ready-for-the-fast-approaching-lead-generation-trends-in-2020%2F&amp;t=TikTok%20Advertising%20%26%238211%3B%20The%20Definitive%20Guide%20To%20Boost%20Your%20Sales%20Dramatically%20In%202020\" target=\"_blank\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook 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