{"id":825,"date":"2020-11-10T13:29:03","date_gmt":"2020-11-10T13:29:03","guid":{"rendered":"https:\/\/telsamedia.com\/blogs\/?p=825"},"modified":"2024-12-18T12:22:48","modified_gmt":"2024-12-18T12:22:48","slug":"7-key-principles-your-web-design-agency-london-should-stick-to","status":"publish","type":"post","link":"https:\/\/telsamedia.com\/blogs\/7-key-principles-your-web-design-agency-london-should-stick-to\/","title":{"rendered":"7 Key Principles Your Web Design Agency London Should Stick To"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><p>It\u2019s probably easy to think that all web designers stick to the same templates and techniques, again and again. This really isn\u2019t true! Web design is more creative now than it ever has been, and the best web design services will help you to realise a unique, custom look which really helps you to stand apart from the pack. However, there are still a few key points that any agency offering website design London and elsewhere should stick to.<\/p>\n<p>We like to think of these as principles \u2013 or rules \u2013 which run common through each and every web design project. Ultimately, there are always going to be a few <strong>factors and features<\/strong> which help to build a truly fantastic website. Therefore, it makes sense to look for leading web design services which revolve around these points.<\/p>\n<p>There are plenty of principles every great website designer will need to keep in mind. However, for the purpose of this article, we are going to consider a handful of them to help introduce you to the subject. If the website design company you choose isn\u2019t taking the following principles seriously, they may not be worth your time, money, or energy.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1) Content Matters<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"7 Key Principles Your Web Design Agency in London Should Stick To\" title=\"content-matters-image\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/content-matters-image.jpg\" class=\"img-responsive wp-image-827\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/content-matters-image-200x143.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/content-matters-image-400x286.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/content-matters-image-600x429.jpg 600w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/content-matters-image.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p>The day and age of just filling walls of text up with keywords are far behind us. For us in the SEO trade, this is called a \u2018black hat\u2019 technique, and Google actively fights against it. In this day and age, all web designers should be looking to create and install content which has genuine value. The best web content in 2020 is going to answer direct queries.<\/p>\n<p>Therefore, as a matter of urgency, the web design services you sign up with should prioritise great content. This is content which is easy to read, which offers readers something new, and which gives them plenty of opportunities to learn more. The key to <strong>on-page SEO is to create content<\/strong> that actively retains interest. You are never going to manage this with walls of meaningless filler, so why even risk it?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>2) Visual Hierarchies<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>For the longest time, experts offering top website design London and elsewhere have &#8220;worked to an idea of visual hierarchy&#8221;. This is where you place certain website elements in a conscious order \u2013 an order in which people are likely to read them as they scroll down a page. Therefore, it\u2019s important to prioritise the most important elements, the hooks, towards the top of the page, gradually working your way down.<\/p>\n<p>This is a formula which can get a bit involved, and which can vary from case to case, so we\u2019re going to keep this really simple. The order in which you place elements in your web page design will vary depending on your business and what you actually want to achieve. Therefore, a simple template to consider would be a clear hook or business name, followed by <strong>strapline or headline<\/strong>, followed by <strong>value proposition<\/strong>, and then a <strong>call to action<\/strong>(CTA). This, as mentioned, is interchangeable and always open to tweaking.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>3) Be Consistent<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"web design landing page\" title=\"be-consistent-image\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-consistent-image.jpg\" class=\"img-responsive wp-image-828\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-consistent-image-200x143.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-consistent-image-400x286.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-consistent-image-600x429.jpg 600w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-consistent-image.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>Any web design services you choose should emphasise consistency as an absolute must-do. If your web design isn\u2019t consistent, it\u2019s going to be confusing at best, and infuriating at worst. In either case, you are seriously risking your visitors hovering over the \u2018back\u2019 button.<\/p>\n<p>The best web designers out there will insist that <strong>consistency in colours, style sheets, branding and even fonts<\/strong> is crucial. There is a reason why something as simple as a WordPress shell offers you site-wide font selections as default. Keep your design consistent, and it\u2019s always going to be pleasant and easy to use.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>4) Keep it Mobile Friendly<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"responsive web design\" title=\"keep-it-mobile-friendly-image\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/keep-it-mobile-friendly-image.jpg\" class=\"img-responsive wp-image-829\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/keep-it-mobile-friendly-image-200x143.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/keep-it-mobile-friendly-image-400x286.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/keep-it-mobile-friendly-image-600x429.jpg 600w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/keep-it-mobile-friendly-image.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><p>This really is something we go over a lot, but it\u2019s so important. We\u2019ll not beat around the bush. No matter if you choose website design London or elsewhere, you <strong>MUST implement a responsive<\/strong>, or at least mobile friendly look. Google is ranking mobile unfriendly pages lower and lower in their search listings.<\/p>\n<p>Not only that but creating a website design that\u2019s hard to scroll down and read on a small screen is going to seriously alienate a huge chunk of your visitor base. More people are switching to mobile browsing than ever. Choose a web design agency who can set up a mobile first approach for you as standard.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>5) Be Organised<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"two pages web design\" title=\"be-organised-image\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-organised-image.jpg\" class=\"img-responsive wp-image-830\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-organised-image-200x143.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-organised-image-400x286.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-organised-image-600x429.jpg 600w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-organised-image.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><p>Again, looking back a bit at hierarchy again, organisation is a huge principle to follow. Your content and web design detail should make logical sense to follow. This is something that all good web designers will push for from the get-go.<\/p>\n<p>For example, you might <strong>map out a customer\u2019s journey<\/strong> on the main page of your site. You\u2019ll show them products, then tell them why they might be of interest, and then show them how to buy them. This requires stepping into your visitors\u2019 shoes and seeing the experience from their angle.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>6) Be Authentic<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"width:100%;max-width:100%;\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"digital marketing company London\" title=\"be-authentic-image\" src=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-authentic-image.jpg\" class=\"img-responsive wp-image-831\" srcset=\"https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-authentic-image-200x143.jpg 200w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-authentic-image-400x286.jpg 400w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-authentic-image-600x429.jpg 600w, https:\/\/telsamedia.com\/blogs\/wp-content\/uploads\/2020\/11\/be-authentic-image.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><p>Authenticity isn\u2019t always easy to get right, but today\u2019s website visitors are a savvy bunch. There\u2019s no longer any point in throwing out cheesy advertising lingo or cajoling content. It\u2019s not going to land \u2013 this isn\u2019t \u2018Mad Men\u2019, it\u2019s 2020, and your audience deserves a bit more respect.<\/p>\n<p>Therefore, <a href=\"https:\/\/telsamedia.com\/website-design\">web design services<\/a> should work with you to implement a design and content strategy which appeals to your visitors head-on, without making any assumptions. This is a huge turn-off. In 2020, there\u2019s no longer any room for hollow marketing, and visitors and customers will smell it a mile away.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:15px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>7) Make Contact Clear<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><p>Lastly \u2013 a simple point, but one of the most important, all good web designers know that hiding contact forms and details is a no-no. If you stuff your web forms and contact information away on a hidden page, you\u2019re going to annoy your visitors.<\/p>\n<p>Great website design London and beyond will either implement clear action buttons on the front page or will set up full contact details at the foot. The best pages will do both \u2013 and yours should, too.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Key Principles for Your Web Design Agency in London<\/title>\n<meta name=\"description\" content=\"Your web design agency in London should follow these 7 key principles to create a website that drives results. 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