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7 Tips & Tricks

7 Tips & Tricks to Improve Your Website Design and Create a Better User Experience for Your Customers

Want to know how to improve your Website Design? Wondering how this can help you get results? Telsa Media have created the ultimate guide on how small changes to your web design can drive traffic and help your business gain a better position on the organic search results pages.

Responsive Layout

In April 2015, Google changed its algorithms to make it essential for websites to be mobile-friendly. The next few years following, Google made further changes which affected websites ranking. Sites that were mobile-friendly tended to go up in the rankings with non-mobile friendly sites decreasing. Google made sure that businesses would improve their design to fit the display and adjust to the market.
A responsive layout is essential in increasing your visibility on search engines. Your site must able to become ‘elastic’ and adapt to smaller displays. If the page doesn’t fit the display, content will be missed, and images will be cropped. Users will most likely go elsewhere if they are having to zoom in and out to find what they are looking for. If you are unsure how to make your page responsive, speak with Telsa Media today on 0208 686 4577, and we will be happy to help.
Make your website responsive, and the visibility of your website will increase and so will your conversion rate.

Speed Optimisation

The time it takes for your website to load has a huge impact on a user’s first impression of your business. High-performance websites have a higher rank in the SERPs, better user experience and a higher conversion rate. Websites with a slower loading time tend to affect users decision to buy or take an action. The users would then bounce off which would decrease your quality score and lower your position in the search results.
There are many ways to optimise the speed on your website. Here are a few changes you can make to improve the speed time on your website:
  • Optimising the size of the image
  • Reduce the amount of plug-ins on your site
  • Reduce the number of fonts used
Optimise your website with these changes, and you should see a noticeable difference in the loading time.

Typefaces

For every website, a typeface is important. It is used to attract the user and entice them to read the text. It is the art of making written text readable, legible and appealing on the website. If you were to use the same typeface for your whole website, it will appear boring and may be draining to the user. Headlines, for example, need to be bold or highly decorative which wouldn’t work for smaller paragraph-type text.
On the other hand, having too many typefaces can have a negative impact on your site, including the loading times. It is therefore important to find the right balance between the two, pairing the right typefaces and fonts to complement each other.
You may be wondering what a typeface is and how it is different from a font. Let us explain! There is one major difference which separates the two. A typeface is the particular style and design of the type, whereas the font is the size and weight on the type.
Choosing the right typeface, font and colours are vital for your company or brand. Typefaces convey a personality, mood and emotion all which need to be positive and project your business's values. After all, no company wants to be associated with a negative emotion. Experiment and do your research on typefaces you like to see what works for your business. Or speak with Telsa Media today. With our many year's knowledge and experience, we understand the best typefaces for your business and what works well with your website.

Colours

Ever thought about how the colours on your website can impact a user? The truth is many businesses overlook the choice of colour on their website. Poor colour choices can have a negative impact on the usability of your site.
The first thing you need to do when thinking about your colour choice is to pick a dominant colour.
This is the colour that will be consistent across your website. You may not realise it, but a colour can significantly improve your website along with your brand's identity. A simple choice of colour can turn your business into a memorable brand.
Colours generally carry a certain representation which they can often be associated with. For example, Green can represent nature, health and tranquillity. Red, on the other hand, can represent passion, energy and excitement. Certain colours can also attract certain types of shoppers and can even alter consumer behaviour. Think about your values and what colour connects best with your desired target audience.
One single colour across the whole website is quite boring, this is where the second step comes in. To make your design more appealing, you will need to add an accent colour. The accent colour makes sections on your site that are not the focal point stand out. Take a look at the colour wheel to help you choose colours which are best. Colours that surround the dominant colour are ideal. Choosing the right mix of colours can increase readability on your website.
The final step is to choose a contrasting colour. This colour should be used to make essential elements, such as call to actions, stand out and create a strong visual impression onto the user. Typically, this colour is found on the opposite side of the dominant colour and should only be used sparingly. Too much of this colour and your site will look messy.
Think about colours that are pleasing to the eye and how you would want your target audience to connect with them. If you are struggling for colour ideas or combinations, call Telsa Media today.
Remember colours matter! Choose them wisely.

Use of Social Buttons

Improve your ranking in the search results by adding social buttons onto your website. Many businesses don’t realise the impact that adding social buttons can have. By not having these on your website, you could lose out on credibility.
However, at Telsa Media, we believe that the social buttons shouldn’t be as prominent unless your business relies on social media for the majority of its content.
This is because, on some occasions, the social buttons can be a huge distraction and cause the user to go off the site. Think about your business and how important social media is.
Social buttons are an excellent way for link building within your website. It helps build a search relevance on different platforms and be more noticeable, making it easier for users to find you in the search results.
Having this visibility can also help users to interact with you easily. Whether they are looking for a way to communicate or wanting to share your blog post, users should be able to see the buttons in a space they would expect. Typically, the social buttons should be at the top, bottom or at the side of the home page. They must stay with the user as they navigate across your website. This way, you are engaging the reader and most importantly driving traffic to your website.
Blog posts allow your business to share thoughts and ideas with users. You may wish to start a topic of conversation with your users. Including social buttons can help you do this. Businesses will also be able to find what topics work with their target audience and what doesn’t.

Correct Imagery & Animations

The metaphor ‘a picture paints a thousand words’ comes in handy when discussing the importance of imagery within your website design. The correct choice of imagery can have a great impact on users and the overall appearance of the website.
Images can:
  • Create trust
  • Trigger emotions
  • Modify the user's behaviour
Many businesses choose to use stock photos on their website. While this may be a cheap, quick way to add images to your site, it may reduce trust among your users. Hire a professional photographer and discuss your businesses identity to get real images that are relevant and useful to your business. Consistent, high-quality imagery can help to make products or services feel more professional.
Even images on your about us page can influence a user’s choice to choose your business. Images of staff members can provide a genuine insight into your company ultimately building trust.
If you have a large amount of information that you need to tell your users, an infographic can be a great way to get this information on a single image while getting key messages across quickly. If the layout is set out correctly, it can help condense statistics and make information more digestible.
Animation is also a great way to show off your website. From full-screen movement to simple hover effects, it can be a fun and user-friendly way to engage an audience. Large animations can create interest and draw a user into the design. However, designs with a variety of animations can become too chaotic. Animations are trendy and have a big impact on creating realism and adding instruction.
Stunning imagery and trendy animations have great SEO benefits helping you become more visible in the search results, ultimately increasing your conversion rate.

Simple Navigation

Navigation through your website is great for SEO performance. Navigation needs to be simple and be easy to find what users are looking for. The main menu must contain the broader sections with sub-menus underneath which makes sense to the user and search engine. Having clear navigation can create more conversions for your business and build greater search visibility.
Links within your website can connect your pages. Creating internal links within your website can help search engines see how relevant you are. Search engines use your website navigation to index and discover new pages.
Content hierarchies are available to simplify the method users take to find content. Creating categories and sub-categories can improve your business rank in the search results for general search terms. Search engines will crawl through the pages while also following internal and external links. Some pages that contain more relevant external links and have more traffic driven to their site may earn a higher prominent position in organic results.
Blog posts are a great addition to your site which can drive more traffic to your product pages. Not only this but it will improve your overall SEO performance. Make sure to also connect the products back to the blog to keep it helpful and relevant for your target audience.
Start by satisfying your users first, then make sure to optimise the navigation to increase your SEO performance. If you are confused as to how you could improve your navigation, the experts at Telsa Media can help.

Content

Effective content is the key to improving your website's usability. Content needs to follow a layout the user can understand. Think about the process the user would take and what they are looking to gain from their experience on your site.
Headers and lists are great ways to break down the content and keep the user engaged. Don’t forget to add keywords within your headlines to help the search results see that you are relevant.
Paragraphs should be kept short and snappy with key information that will target your audience and persuade them to take an action. Include call to actions throughout your website to get the user to complete an action, whether you want them to call you, fill out your form or make a purchase.
Make sure to update your content pages with fresh content every now and then. This will help to keep your content relevant, increase traffic to your website and boost your overall SEO performance.
Websites that are well-designed with clear, engaging content can help improve the traffic to your website and ultimately increase your conversion rate.
With all these little enhancements, you will soon notice excellent results. If you are struggling to get to grips with any of these changes, no need to worry! Speak with our experts at Telsa Media today. Based in London, we have many years’ experience in Web Designing, SEO and more. Call us today on 0208 686 4577 or email us at hello@telsamedia.com for more information on our Digital Marketing services.

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