SMALL & MEDIUM BUSINESSES (SMEs) – Small and Medium Businesses function like a Heart for a Country’s GDP to pump in the Cash Flow and keep the overall Employment growth running.
– At the start of 2020, there were 5.9 million Small Businesses in the UK with <50 employees.
– SMEs account for roughly half of turnover in the UK private sector with total employment of 16.8 million (61%).
Due to the recent Pandemic events and uninvited Lockdown, many Small and Medium Businesses in the UK have taken a massive hit in their overall Business revenue and growth. Some of them were eliminated because of the capital burden, and some merely “just merely” survived.
Now, there is one common question all the SME’s owners are thinking 24/7, and that is what are the –
Best Lead Generation Options For Small and Medium (SMEs) Business In the UK?
The workable answer to this question is DIGITAL MARKETING considering the increase in online searches on google.co.uk and wide usage of Social Media Apps like Facebook and Instagram.
It’s time for your business to grab this opportunity before your competitor does and put an end to your Business Revenue’s misery once and for all.
– By 2022, active internet users in the UK are projected to rise to 56.7 million per month. MASSIVE – Isn’t it?
Gone are the days of Billboards, Radio, and Banner advertisements. It’s the right time for you to go wholly DIGITAL and put your business in front of your targeted audience with all the best possible options.
Again you might be wondering, HOW DO I DO THAT?
Don’t worry; we are masters at what we do, and up to now, we have helped countless businesses flourish in the UK.
We will help you build a perfect Digital Identity for your Business, and within a month, you’ll start to see your empty pockets filling up again.
1. Business Website
A website is an essential commodity for your business to communicate with your users. You can directly display all your offers/promotions and services/products in real-time through your website, which might entertain users in taking action.
A business website plays a massive role in building trust between your “Business and Users”.
SME’s that own an excellent website for their business have seen their revenue boost up to x3 times.
Bill Gates once said – “If your business is not on the internet, then your business will be out of business” and the great man’s future prediction was on the spot.
Without a website, your business will not succeed, and you will always stay a step behind your competitors. Therefore, if you still don’t have a website, it’s time for you to get one.
Contact Us Now For our Best Website Design Packages Perfectly Suitable For Small Businesses
2. Search Engine Optimisation
Search Engine Optimisation (SEO) is the key to success for Small Businesses in the UK in 2021. With extremely affordable packages and assured results over time, you don’t need to invest a lot of money initially.
Fun Fact – On average, the number of Google search queries in the UK each second is about 40,000, which are more than 3.5 billion searches per day. Source – Hostreviews
Everyone has a Smartphone nowadays, and if they want any service or wish to buy something, they will ask Google – In return, Google will show them the most favourable results for their search query in the form of websites.
The website that Ranks #1 is 10x more likely to receive a click and has a CTR (Click-Through-Rate ) of 31.7%. Source – Backlinko
Think about the benefits in terms of revenue if your business website is there on the top in the Search Results for all your targeted Keywords.
You can indeed claim the #1 spot for your business-related search queries very quickly with SEO.
Contact Us Now For Best SEO Services And Packages Perfectly Suitable For Small Businesses
3. Pay Per Click
PPC or Pay Per Click is the most feasible choice for Small Business owners who want instant Leads or Sales for their Business. The only time it takes is the time needed to set up the account. Once your PPC Ad account is set up, you are all set to rock-and-roll!
Google has reserved certain spots for PPC Ads, as you can see from the image below. The ones marked in Red are PPC Results, and the ones in Blue are Organic Results.
Fun Fact – PPC Ads are always advertised on the top, above the organic listings
With SEO, you gradually climb up the Rankings for your Keywords from Page X to Page 1 to the Top of Organic Listings, but with PPC, you always get the #1, #2, #3, or #4 position on Page 1 if your account is optimised correctly.
WHAT ARE THE CHARGES?
As the name suggests, you will only be charged when someone clicks on your AD. And you are always in control of the crucial factors like Cost Per Click, Location Targeting, and the Budget.
HOW DOES IT WORK?
- Users types in a Search Query on google.co.uk
- User sees your Ad, clicks on it, and visits your Website (You are charged here)
- User takes your desired action on the Website (Lead or Purchase)
Contact Us Now For Best PPC Services And Packages Perfectly Suitable For Small Businesses
4. Social Media Ads
With the recent pandemic events, overall usage of Social Media applications has risen dramatically in the UK (especially Facebook and Instagram). Staying idle in the home during the lockdown was the primary cause of this surge.
You can grab this opportunity to skyrocket your sales revenue figures by promoting your Services and Products across these platforms used by millions of people every day in the UK
NOTE: We are not talking about running Ads via Boost Button. We are referring to Highly Targeted ads created via Facebook Business Manager.
With the help of Interest Based Targeting, you can smartly micro-target those users who might be interested in your business at minimum cost through various objectives.
Think about the benefits when everyone in your targeted area recognises your business by its brand name. That’s the Power of Social Media Ads.
Contact Us Now For Best Social Media Packages Perfectly Suitable For Small Businesses
We know that these are the testing times for all the SME’s in the UK, but through Digital Marketing, you’ll for sure overcome it in the best possible way.
We are a leading results-focused, Digital Marketing Agency. Based in South London, our handpicked team of Digital Marketing specialists cover the full spectrum of online marketing, from PPC & SEO to Social Media
We have been a part of many small business transformations over the years, and we would love to help you out too.
Contact Us Now For A Free Consultation Today