PPC ESSENTIALS

PPC is a form of Search Engine Marketing. It positions your business at the top of the search engine in the form of an Advert.

When a user searches a query related to your business, the results would return with your business located at the top above the organic search results.

This gains exposure for your business and will enhance the number of users to your site and ultimately conversions.

For example, if you are a merchant, you could use shopping campaigns to increase sales.

For a Fact, do you know that Google processes over 40,000 search queries every second on average? – This translates to 3.5 billion searches per day and 1.2 trillion searches per year worldwide!

When you search for something on the search engine, you are most likely able to get what you’re looking for on the first few pages of the SERP pages.

However,

Did you know a huge 60% of users click on Ads rather than on Organic Search Results? – And 52% users who clicks on PPC Ads makes a Conversion!

• Pay for Clicks and not for Impressions.
• 100% Control over Expenditures.
• Results are Easy to Track.
• Guaranteed Sales/Leads Boost up.
• Profitable ROI %.
• In-Depth Targeting Options.

PPC is a cost-effective way to advertise your business online and means that you only pay if a user clicks onto your advert.

If PPC is used correctly, the fee becomes insignificant as the traffic to your site goes through the advert which would help you to gain customers resulting in you gaining profit.

Below are some examples of how PPC will be beneficial for your business and take you to the next level of marketing.

In terms of location targeting, did you know that 86% of customers use the internet to find a local business?

With location targeting, it allows the users to search for companies in certain areas. This is an excellent tool if you are a local business or if you want to expand and reach more areas.

This is the same with audience, device and keyword targeting.

If your business is aimed at a certain target audience, you can use particular key words that would link with what that particular audience would search for. This would drive attention to that type of demographic and appear in relevant searches they make.

Also, if you want your business to target a certain device, then you can use the same method to attract customers with PPC advertising. For example, if you provide a service that is aimed at mobile devices, then you can prioritise text ads or image ads to that device.

This also appeals to users who search using certain keywords that relate to your business. The results come back to the user with your business at the top. This is a simple way to entice the user to click on your advert.

There is also an option allowing you to schedule your adverts, whether that is to aim at a certain time or a date. This could be helpful if your business is not open 7 days a week, besides there isn’t much point if you have an advert on a Sunday if you are not open!

After a while of using PPC, you will notice a pattern of when the most effective response times are, this therefore can allow you to choose the best times to send the advert out to gain the most amount of responses.

If the all types of targeting and ad scheduling are done correctly, you will have full control over your budget and not lose out on money. Instead your advert will be seen by a wider audience and increase sales.

With PPC, you are able to increase your leads submission count and get calls for you business.

With every search your business will appear at the top of results encouraging customers that you are what they are searching for. This will most likely lead to people clicking on your business and making a purchase.

PPC is beneficial in terms of SEO and user friendliness.

At Telsa Media, we have many years of experience in PPC Marketing Services working with some of the Top Brands and 100’s of Clients across UK and WW. Additionally, we have excellent relationships with Search Engines such as Google Ads, Bing Ads or Facebook.

We are a Google Partners Certified Adwords Agency with Experts on Desk for each of the Search, Display, UAC and Shopping Campaigns.

For years, we have successfully helped Businesses (Small or Large) Grow up their Revenues Chart. Our PPC management services are the best way to maximise your Earnings.

We will provide you a clear working strategy which relates to your business, your competitors and what you would like to achieve in this time period. You will have 100% involvement in this and you can have your say where you want your business to go.

We know how to take your business go to the next level.

At Telsa Media, you can either start your PPC advertising campaign on a trial period for a small budget or commit to the larger package straight away.

We can discuss your needs and advise you accordingly, simply get in touch and we’ll be happy to help. Call us today on 0208 131 9627 or email us at hello@telsamedia.com