With the growth of mobile devices and their usage through apps, games, social media and websites, it has now become essential to have a website that’s responsive so that your clients and customers can browse and find what they need with ease, regardless of what type of device they use.
A responsive website design creates pages that look and function well on all devices. In this article, we will explore the role of responsive web design in enhancing user experience.
- Make Your Website Accessible Across All Platforms
There was a time when websites used to work only on desktops. Smartphones were nowhere to be seen at that time. Fast forward to today; over 50% of online traffic comes from mobile devices. Now, people use handheld devices like smartphones, tablets, MacBooks and iPads. So, you can’t rely on a website designed only for desktops.
You have to keep in mind the users who use mobile devices and design your website in a way that is easily accessible on mobile browsers. A trusted and responsive web designer ensures your website is accessible on desktop, mobile devices, and various platforms.
- Improved Usability
Another metric that Google considers when ranking your website is the time users spend there. It takes it as a sign of whether your web content matches the search terms used by the users. The longer a user stays on the site means the content is relatable, and the vice-versa indicates the opposite.
Many factors, such as responsiveness, can affect the time a user spends on your site other than the content’s relevance. To ensure that people stay on your site longer, the best responsive website designers optimise it in a way that responds to all screen sizes. Optimisation makes it easy for users to quickly find what they need and spend more time exploring your website.
- Better Page Speed
Nowadays, people don’t have much patience. Some studies even revealed that one in every four users will abandon a website if it takes more than 3 seconds to load. Page speed impacts not only user experience but also your Google ranking.
Google monitors the average loading speed of websites and aims to put the website at the top of the results page so that it loads faster. A reliable and responsive web design company has experts who can ensure that your website loads quickly on all devices, indicating to Google that your website is the fastest. You can also check your web page’s speed using Google’s PageSpeed Insights.
- More Sharing on Social Media
A mobile-friendly website can improve how your web content is shared on social media platforms. When your site is responsive and has buttons to share content on social media, it’s easy for users to share embedded links, even on small screens.
This results in increased website traffic from social media, leading to more conversion rates and more exposure of your brand to newer audiences. Also, search engines will notice this increased search demand and engagement of your website, improving your search engine results.
- Flexibility and Future Scalability
A mobile responsive web design is the most accessible and easiest way to support the latest devices. Over time, screen shapes and sizes change, and no one exactly knows how they will look in the coming years. With a responsive website design, you don’t need to worry about the future and redesign your website for every new device in the market, draining your budget.
Responsive websites are adjustable. They can scale up or down to fit any screen they are viewed on. This means that even if devices evolve to have different shapes and screen sizes, responsive sites will be ready to match the new standards and provide the best user experience.
Also read: Avoiding the trap: why many UK start-ups fail due to poor web design!
Final Thoughts
The trend of browsing websites using mobile devices over desktops is increasing alarmingly. So, it has become a necessity for every business to build their online presence by ensuring they have a responsive website design.
A professional and responsive web design agency like Telsa Media can help you create an attractive website that operates well on all devices at a low-cost price. They understand the uniqueness of every business, and so offer customised design solutions. Get in touch with their top web design specialist to know more about their affordable services.
