Introduction
Low online visibility is a major concern for anyone with an e-commerce website. It often arises from the assumption that visitors will automatically start arriving after spending thousands of pounds on a website with the latest technology and modern features.
It’s often assumed that once a website is live, it will handle everything on its own, attracting thousands of daily visitors and generating hundreds of sales a day. However, this is never going to happen. Without proper SEO, your website will likely end up like thousands of others, stuck on the last page of Google, invisible to potential customers.
E-commerce SEO is like setting up a storefront on a busy street rather than a quiet alley. Even if your online store offers an excellent shopping experience, customers can’t purchase your products if they can’t find them. That’s where SEO comes in.
The Role of SEO in E-Commerce Success
SEO plays, and will continue to play, a crucial role in the success of an e-commerce store. According to this study, 81% of consumers search for products online, opting to make purchases from the comfort of their homes rather than visiting physical stores, saving both time and energy. When done correctly, SEO ensures your products appear in relevant searches on Google or other search engines, ultimately helping you achieve your overall sales targets.
SEO will keep your e-commerce website running, even if you decide to pause your SEO efforts for any reason. Unlike paid ads, where visibility stops as soon as you stop paying for clicks, SEO continues to deliver results by maintaining your visibility for ranked keywords in search results.
How Poor SEO Can Lose You Customers: If your website isn’t properly optimised and ranking for your targeted keywords, there’s a real risk that even your current customers will start seeing your competitor’s online stores more frequently, potentially leading them to become their customers in the future.
Problem – Struggling to Get Noticed
You’ve built a fantastic website using the latest frameworks and ticked all the performance parameters as well, but what’s the point if no one ever visits your website? How will you hit your sales targets without the right traffic? Sprinkle the magic of Search Engine Optimisation into your online store, and watch your investments begin to deliver a positive return on investment (ROI).
Many e-commerce businesses struggle online, either because they are not implementing SEO on their website or because the organisation handling their SEO lacks the expertise to do it effectively. Since our inception, we have helped many e-commerce businesses improve their online visibility, boost traffic and increase sales by providing tailored SEO strategies designed to deliver long-term success.
One alternative to SEO that many businesses attempt (and often still fail with) is paid ads, where you pay for clicks to drive traffic to your site. However, the biggest drawback is that the moment you stop paying, you’re back to square one. Therefore, if you want to compete with your competitors in the e-commerce digital landscape, investing in a solid SEO strategy is essential for long-term growth and sustainable visibility.
SEO Drives Organic Traffic
E-commerce SEO is undoubtedly a game changer for online stores looking to sell their products across the UK and beyond. By properly optimising your e-commerce website, you significantly increase the chances of your products showing up when potential customers are searching for them.
SEO helps attract new customers organically from search engines like Google, Bing, and others by targeting high-intent search queries, not just with one or two keywords, but with an infinite (∞) number of keyword combinations. The best part is that you’re not paying for this traffic – once your site is optimised, it’s entirely free.
Traffic and sales numbers will continue to grow gradually over time as your products are constantly optimised for your targeted keywords through high-quality content creation and the acquisition of credible backlinks from high-authority domains. This ongoing optimisation helps improve your website’s search rankings, leading to an increase in sales number each month and ensuring long-term business success.
SEO Builds Long-Term Visibility
Let’s assume you’ve invested in SEO for your online store for a year, but now, for some reason, you can’t afford to continue. What happens next? Will your website fall back to where it started? A BIG NO!
SEO yields long-term results for your e-commerce website, often beyond your imagination. Once you’ve achieved a credible level in the eyes of Google, you’ll be rewarded with higher rankings, even without ongoing SEO efforts. Think of this like planting a seed – in the beginning, it requires more effort and nurturing, but once it takes root, it grows steadily and continues to flourish with less maintenance.
SEO Is Not Just About Keywords, Content & Backlinks
Here’s the best part about SEO that is rarely explained: SEO isn’t just about targeting keywords through content creation, blogging, or building backlinks. There’s far more to it than that.
SEO starts with a comprehensive website audit using industry-leading tools like SEMRush, Ahrefs, and others. Critical performance related issues such as page load speed, mobile-friendliness, HTTPS security, duplicate content, broken links, and more are identified and addressed.
Next is conversion optimisation, where factors like landing page design, the strategic placement of CTAs (Call to Actions), and the overall conversion funnel are optimised. This ensures that users who are browsing your website are encouraged to take action, such as making a purchase, filling out an enquiry form, or signing up for your services.
By identifying and rectifying these vital performance factors, SEO not only boosts your website’s online visibility but also ensures that your website is optimised in every aspect, making it flawless from all angles.
Conclusion
SEO optimisation is part of an online game you’re playing with your competitors. Nowadays, people rely heavily on online shopping, and many of your competitors have already had their websites established for years, with almost 50% of their business revenue coming from online sales. It’s better late than never to start, and with such fierce online competition, it’s highly recommended that you begin your digital journey now.
At Telsa Media, our dedicated SEO specialists for e-commerce websites have over 10 years of experience. Schedule a 30-minute call with our expert team today to discuss and improve your e-commerce website’s SEO performance.
