As we begin national lockdown number 2, we face another month or more of uncertainty for businesses. Many business owners are looking for ways to keep their business running and still achieving.
Whatever your business, you can benefit from Social Media Marketing.
According to Buffer (2019), 73% of businesses that use social media found marketing on social media either ‘somewhat effective’ or ‘very effective.’
Social media marketing or SMM marketing has many advantages in growing brand awareness as well as being a great platform to connect with your customers.
However, many businesses either miss out or don’t use social media to its full potential.
The benefits of social media are endless. At Telsa Media, we are here to share our secrets in the world of social media and how effective it can be for your business.
The Different Social Media Platforms and their Purposes:
Facebook –The best network for holding all your business information as well as posting frequent content is Facebook.
Instagram – If you are a business that has beautiful products or requires photos to display your work, then as a visual social network, Instagram is for you.
YouTube – This platform can be beneficial for a range of businesses. Filming the services you offer, giving advice, or more can be great ways to get your business across to an audience.
Twitter – Spark conversations, post short updates and more are ideal with the microblogging social network Twitter.
Pinterest – Acting as a digital scrapbook, Pinterest is ideal for adding your products to share with the public.
It is not necessary to have an account on all these social networking sites; ones may stand out as being more applicable than others. Speak with a professional if you are still unsure.
So, we have learnt a little about what social media platforms there are, now let us look at how these can improve your business exposure and increase sales.
Increasing Brand Awareness
No matter on your area of business, you can benefit from having an extra platform to promote your business.
With social media platforms like Facebook, Instagram and Twitter, you can add all your business information as well as links to send potential customers to your business website.
Make sure to add your logo, a compelling cover photo and any other pieces of information that the public can connect with.
The best way to keep a regular and effective social media presence is by creating a social marketing strategy. To do this, you must organise a schedule of content and media into regular posts.
Sometimes businesses struggle to keep on top of this, but you can purchase different social media marketing platforms which can take care of this for you. If that still leaves you unsure of where to start when building a social media marketing presence, contact a reputable social media digital agency to assist you.
When publishing your post, you are getting your brand or product out to the public at a faster rate. In some occasions, it may spark a conversation with individuals as they interact with the post. It also gives you a chance to share your brand’s story and what your business is about.
People that follow your brand on social media are also more likely to have loyalty towards your brand, meaning they are likely to keep coming back.
Social media may be where your customers are; you don’t want to miss out on them.
Generates Traffic to Your Website
Effective social media marketing can impact the number of users visiting your site.
Having your brand on social media can allow for a diverse amount of people to click links to your site to visit your products, services or blogs. It also increases your rankings on the search engine results pages (SERPs).
To engage with your audience, you need to make sure to post often using a set schedule. Take a look at what days and times are most effective when planning to get the ultimate amount of interaction.
While traffic is significant, you do want these to turn into conversions. To increase the chances of customers making a conversion, add call to actions and use social media ad campaigns. Both of these increase the chances of users making a purchase or taking an action on your business.
Keeping Your Customers Up-to-Date
Especially now we are in a lockdown, it is essential to keep your customers up to date on your business.
With Facebook, for example, you can update your business hours, Instagram, you can share new product announcements and Twitter, you can spark a debate to increase engagements. Not only does this keep users in your mind, but it also keeps them informed about crucial information.
Each social platform serves a different purpose, finding the right one, and understanding social media marketing is something a social media expert can help with.
How Telsa Media Can Help
Whether you are searching for a social media marketing agency for small businesses or one that works with mid-large corporations, you have come to the right place. Our social media marketing experts have helped a range of businesses online and received great results when working alongside them.
Managing social media for businesses is something we have received great feedback from. Our marketing experts will set up a schedule with a mixture of engaging media, including specially designed images per post.
If your business needs a successful social media marketing agency, please send us an email or give us a call, and our social media experts will happily discuss what we can do for your business. Get results with Social Media Marketing.