Web design comprises more than just aesthetic appearances. When designing your website, you must consider many factors, including navigation, ease of use, navigation, branding and search engine optimisation. If you work with a WordPress web designer who pays attention to all these factors, you will have a website that’s good to look at and use.
A well-designed website is essential to keep your visitors engaged and returning to your website. In this guide, we will explore five techniques for WordPress design that you should keep in mind while working on your web design.
- Stick to Responsive Designs
Responsive design involves modifying the design to fit everyone’s device orientation, size and platform. In this era, where most people use mobile devices to browse the internet, it isn’t responsive if your website doesn’t look and operate well on mobile devices.
You can use several plugins to do this. A professional WordPress web design agency would use a responsive theme that works well with different devices and screen sizes. Google prioritises websites that look good on mobile devices. Since 2015, a responsive design with mobile-friendly behaviour has been a must-have for those who care about ranks in search engines.
- Use Easy-to-read Fonts
You can use any font on your website. But remember, not all fonts are easy to read, which is critical for web designing. For your website’s content, a trusted web design company, WordPress, sticks to classical and safe font choices like Arial, Georgia, Trebuchet, and Verdana.
The default fonts used by WordPress are excellent choices for publishing easily-readable content. However, the CMS also lets you use third-party fonts to add more creativity. The best thing about WordPress is that you can easily design an optimised website as it’s user-friendly.
- Define Your Brand Identity
Your website must represent your brand style, including fonts, colours and even your brand messaging. These are called ‘brand elements’. They help your website visitors relate your content with your business. For example, logos.
You can probably recognise dozens of brands through their logos and award-winning WordPress websites because they use their brand elements throughout their online presence. Maintaining a consistent brand identity is essential, including all the elements you will use across websites, social media platforms and marketing materials.
- Have a User-friendly Website Layout
When designing a user-friendly website layout, a WordPress web designer prioritises minimalism and simplicity by keeping the layout clean and in order. Use a lot of white space and easy navigation menus to help your visitors.
Having responsive web design helps to provide a seamless user experience across all devices. Organise the content with clear headings, subheadings and paragraphs. This makes it easy for visitors to browse and find the required information. Use prominent call-to-action (CTA) buttons and consciously place the essential content to encourage engagement and conversions.
- Optimise Your Website for Speed
It’s useless when your website looks fantastic but loads for a long time. People have become too impatient and highly demanding, and you will see a sharp increase in bounce rates if your website takes more than two seconds to load. A trap some businesses fall into is using too many elements in their web pages.
This includes high-quality images with big file sizes or video backgrounds that take a long time to load. A specialist web designer understands the value of a quick-loading website without sacrificing the visual quality. So, they look for ways to optimise your website and minimise the number of elements used. That way, they deliver an affordable WordPress web design that looks fresh, keeping the best user experience possible.
Final Thoughts
By implementing these techniques, you can build a WordPress website that looks good, promotes engagement, generates quality leads, and results in overall success. Telsa Media is an award-winning WordPress web design agency experienced in creating and delivering fully responsive and conversion-centric websites at a highly reasonable WordPress design price and custom web design for businesses of all sizes.
Their design experts are skilled in creating websites that bring more sales and conversions. They understand the importance of quality web design and perform in-depth backend research to analyse your target audience and start working on it accordingly. Get in touch with them to discuss your project and learn about the cost of their WordPress website design for your business.
