Love them or hate them. But you have to give away to get your way to popularity on Instagram. There’s no doubt that giveaways are one of the best ways to grow your fan following through Instagram marketing London.
They let you engage with your current audience while attracting more of them simultaneously. Well, if you’re new to this concept of the Instagram marketing strategy of giveaways, read this article till the end to learn about ten creative ideas for Instagram giveaways.
- Comment to Win
This is a simple yet effective giveaway idea for marketing on Facebook and Instagram. Here, you create a theme focussed around your product and ask users to comment something on your post to participate and win. For example, some giveaways declare the best commentator as the winner of your product.
- Tag a Friend
This is another Instagram and Facebook marketing giveaway idea where you ask users to tag one of their friends to win a prize. Every tag is considered as a new entry. Tagging is a form of social media referral communication where you reach a wider audience or represent your brand in a new way.
- “Caption This” Contest
This idea is fun and one of the most creative things to do for giveaways and Facebook Instagram marketing. Here, you put a photo on your social media account and ask the users to suggest a caption. This gets you more comments and organic reach. The best comment wins such giveaways.
- Photo or Video Contest
Hosting a photo or video contest is very popular as a giveaway for Instagram marketing. Here, users are asked to take a picture or video of them using your products or services. They also need to add your brand hashtags in the caption. The contest is great for curating user-generated content that increases your brand awareness and social proof.
- Share on Your Instagram Story
Here, giveaways are given to users who share your giveaway offer on their Instagram stories. This is a great strategy for social media marketing for Instagram and gets you massive visibility. You can ask users to use stickers, GIFs, and more elements to get more engagement with the posts.
- Hashtag Challenge
Hashtags are very powerful for any Instagram marketing campaign to increase reach. In this challenge, you ask users to add a post with the hashtag you’re using for the giveaway to participate and win. Just make sure that the hashtag represents your brand or its name or an interest relevant to your brand.
- Selfie Contest
This is another type of giveaway used for social media marketing Instagram. Users are encouraged to take a selfie with your product or store, tag your brand, and add a relatable hashtag to the selfie post. The selfie that gets the most likes wins the challenge.
- Email List Signups or Link in Bio Forms
The best Instagram marketing agencies know that while gaining followers is essential, maintaining a close relationship with them is also important. Asking users to sign up for this contest through email signups or links in the bio helps you generate more leads.
As people often have to share their personal details like emails and contact numbers, make sure the giveaway prize is also worth it. It can be anything like a free subscription to your software services or a vacation to some exciting place.
- Collaborating with Other Brands
An Instagram marketing company often use these types of giveaways for brands while doing digital marketing for Instagram, and they are a favourite among small brands. Here, you get into the DMs of fellow brands (whose audience you would like to reach) and ask them to collaborate with you for the giveaway.
- Trivia
Trivia isn’t a new concept and has been quite popular as a giveaway. An Instagram marketing company can help you create a trivia where your followers are asked questions related to your brand. You can also ask them about a trending topic, historical fact or pop culture. It’s a sure-shot way to educate users about your brand and encourage them to try your products and services.
On a Final Note
All the above-mentioned giveaway ideas can bring you great leads and a massive follower count. But to run a successful giveaway, you might need the help of professional Instagram marketing services offered by a leading Instagram marketing agency London, Tesla Media.
They have about nine years of experience in digital marketing. When you partner with them, they keep an eye on your Instagram and manage all your giveaways in real time at an affordable Instagram marketing price. Get in touch with them to learn more about their services and your Instagram marketing cost.
