A digital marketing agency can do wonders for your business, from helping you develop and design a website to creating a perfect inbound marketing strategy to bring in and convert the leads you want most.
When you hire a digital marketing agency, you partner with a team of experts focused on growing your business. But with countless agencies booming around, how would you decide if the agency is right for your business? By asking them the right questions. Here are some logical questions to ask:
What services do they offer?
This is one of the first questions you should ask before you hire a digital marketing agency. That’s because if they don’t offer the services you’re looking for, they aren’t the right fit for you. Some of the most common services digital marketing agency provides are Search Engine Optimisation (SEO), Pay-per-click (PPC) marketing, social media marketing, content marketing, website design and development, and email marketing. Ask them if they provide complete digital marketing services or only specific ones.
Do they have experience in your industry?
When you hire a digital marketing agency that has been working with businesses in your industry, they will better understand your challenges and how to overcome them. They will have the expertise to implement the correct digital marketing method to get you the best results. For example, for some businesses, social media marketing works better, while paid advertising does excellent for others.
What accreditations do they have?
You need to be sure that when you hire a digital marketing agency, it has the industry knowledge required to get good results. Ask them if they have certifications from or partnerships with Google, HubSpot or related industry leaders so that you know they are up to date with the latest techniques.
Which tools do you use?
Tools are an essential part of digital marketing. Even the best marketer relies on tools to improve campaigns and ensure their digital marketing strategy delivers the best possible results. Before you hire a digital marketing agency, ask what tools they are using and what tools they will use for your specific project.
Do they follow customised or cookie-cutter strategies?
Every digital marketing company has well-defined processes and procedures that help them provide desired outcomes. But every business is unique, and so are its goals and needs. It becomes very important to formulate a customised digital marketing strategy rather than relying on a templated approach. When you hire a digital marketing agency, they should be able to create a plan tailored to your needs.
When can you expect to see results?
If you hire a digital marketing agency to do any kind of organic marketing or SEO to improve your organic ranking, you have to understand that you won’t see immediate results. No agency can guarantee quick results because search engines need time to crawl and index your site based on the information they find. Things are different with paid marketing, where you get to see immediate results. So, ask and discuss this matter clearly with the agency before signing with them.
Also read: The Ultimate Checklist for Hiring a Digital Marketing Agency
How will they measure and track the success of your campaign?
Your digital marketing campaign must be monitored in order to drive results. Ask the digital marketing agency what tools they use for tracking a campaign’s success, what KPIs and metrics they consider, and what the timelines for the campaigns are.
By analysing the data on social media engagement, website traffic, and others, a professional digital marketing agency can identify what’s working for you and what’s not and make decisions to adjust your campaign strategy over time.
How are they keeping up with industry changes?
Things change very rapidly in the digital marketing world. Ask before you hire digital marketing agency how they adapt to these changes, the time they invest in training, how often they train their professionals and if they are keeping up with the latest digital marketing tools and techniques.
Who will be on your project and doing the work?
Some agencies are known for using shady practices to get clients. They will pitch you their services, telling you they have senior and experienced professionals in their agency only to be serviced by an entry-level person. Check for their transparency and clarity.
While some agencies have an in-house team, others use an account strategist and some freelancers. Some others may simply contract it to offshore workers. Ask if they are a full-service digital marketing company and who will manage and work on your project.
How frequently are they going to meet with you?
Some marketing agencies will meet with you monthly, while others will meet weekly. Some will meet when required and like to have someone from your office on call at all times. It’s better to understand how the digital marketing agency you’re planning to hire works so that you can be sure that it will fulfil your expectations.
Final Thoughts
Choosing to work with a digital marketing agency isn’t just about finding a service provider but a strategic partner. Finding the right one takes time, but you can find your perfect match by asking the right set of questions. If you’re having trouble finding an agency that will work with you side by side to achieve your business goals, get in touch with Telsa Media.
With over nine years of experience as a full-service digital marketing agency, we handle everything from web design, content marketing and SEO to paid advertising, social media and email marketing. We meet all of the criteria listed above and can help you grow your business strategically.
FAQs:
Q: How do I hire a good digital marketing agency?
A: To hire a good digital marketing agency, you need to check their website carefully, go through their case studies and testimonials, see if they provide the service you need, ask if they have any experience in working with your industry, get to know their team, observe how often they communicate with you and verify their marketing proposals and contracts carefully.
Q: Which is the best digital marketing agency in the UK?
A: With over nine years of experience in the digital marketing field, Tesla Media has earned its reputation as the best digital marketing agency in the UK. They provide complete digital marketing services at reasonable and affordable prices.
Have you read: Why Small Businesses Should Invest in Digital Marketing
