Ever thought about how the colours on your website can impact a user? The truth is many businesses overlook the choice of colour on their website. Poor colour choices can have a negative impact on the usability of your site.
The first thing you need to do when thinking about your colour choice is to pick a dominant colour.
This is the colour that will be consistent across your website. You may not realise it, but a colour can significantly improve your website along with your brand’s identity. A simple choice of colour can turn your business into a memorable brand.
Colours generally carry a certain representation which they can often be associated with. For example, Green can represent nature, health and tranquillity. Red, on the other hand, can represent passion, energy and excitement. Certain colours can also attract certain types of shoppers and can even alter consumer behaviour. Think about your values and what colour connects best with your desired target audience.
One single colour across the whole website is quite boring, this is where the second step comes in. To make your design more appealing, you will need to add an accent colour. The accent colour makes sections on your site that are not the focal point stand out. Take a look at the colour wheel to help you choose colours which are best. Colours that surround the dominant colour are ideal. Choosing the right mix of colours can increase readability on your website.
The final step is to choose a contrasting colour. This colour should be used to make essential elements, such as call to actions, stand out and create a strong visual impression onto the user. Typically, this colour is found on the opposite side of the dominant colour and should only be used sparingly. Too much of this colour and your site will look messy.
Think about colours that are pleasing to the eye and how you would want your target audience to connect with them. If you are struggling for colour ideas or combinations, call Telsa Media today.
Remember colours matter! Choose them wisely.