Most marketers believe that the process of producing high-quality leads is significantly challenging to their businesses.
Yet these businesses are aware that without the right lead generation strategies in place, they cannot be able to experience growth. If your business is yet to determine the lead generation strategies to employ in 2020, it is essential to prioritise this process.
Telsa Media can assist your business to scale its lead generation process at twice the speed. The lead generation specialists at Telsa Media know how to use the best methods amalgam of proven techniques to generate leads.
Changes in Marketing Trends in 2020
Before you determine which approach to use, your business must discover the latest trends in lead generation for 2020. Every year, marketing trends change. New patterns emerge that impact on the strategies large and small businesses employ to achieve growth.
Existing marketing approaches change for the better. If your business is not aware of these changes, growth is likely to be impeded.
Any company that expects to explore contemporary marketing trends to achieve growth must embrace and adopt the movements that take place in the market. Experts at Telsa Media know what it takes to implement advanced approaches that have been demonstrated to produce desired results. Here are the top 10 lead generation trends that businesses need to prioritise to grow in 2020.
1. Influencer Marketing is Not Dead
Spending on influencer marketing experienced a remarkable increase in 2019. Most industries added on their budget, and in 2020, this trend will continue. While influencer marketing is experiencing growth, there is a lot of innovation that is taking place within the influencer marketing approach. Businesses are getting into collaborations with influencers in their niche, and this has led to agile lead generation.
According to Social Media Today, 67% of marketers have stated that they will put more of their marketing budget into influencer marketing. That will result in an improvement in their conversion rates, and better ROI for their business. The Telsa Media digital marketing team has the knowledge and experience to help you leverage the power of influencer marketing to boost your lead generation efforts.
2. Voice Search and Local Search is Highly Effective
Voice search and local search will continue to influence lead generation marketing massively in 2020. Analysts envision voice searches to account for more than 50% of all searches. As businesses continue to optimise for voice-based search, the technology will continue to take the lead in digital marketing. Voice search has brought about considerable changes to Google and SEO, especially for local businesses. Many consumers prefer to use voice search when looking for something close to their location. More than half of the consumers that perform a local search on their smartphones will probably visit a store within a day.
Consumers prefer voice search because of its convenience and speed. According to Bright Local, more than 56% of consumers in the US used their handheld devices for voice searches in 2018 to locate businesses within their locality. Local voice search is becoming increasingly popular and is a trend that will continue in 2020. Telsa Media’s digital marketing skills can help your business take advantage of voice-based search technology to generate more leads for your business.
3. Content Marketing Will Distinguish You From the Competition
Content marketing consists of the generation and the spreading of applicable and enlightening information to increase brand awareness. When you make people aware of your brand, that knowledge will generate leads for your business.
In 2020, you need to make sure your content can be distinguishable from your competitors. Users want content that is engaging, applicable, and informative.
Nonetheless, content should also expedite the user’s experience. The content must able to show the competence of your business. It must demonstrate how your services can be of assistance to your audience. Your content should also share past successes. With that, you will be able to generate qualified leads. Telsa Media is a pioneer in the area of digital content. The Agency’s unique position can help propel your business to the top of the Search Engine Result Pages (SERP).
4. Video Marketing Can Exponentially Increase Engagement
In 2019, the growth of video was exponential. Internet marketing gurus have forecast this growth to continue and expect it to account for 82% of the entire online traffic by 2022. Where video marketing is concerned, the possibilities are endless. All consumers need to access videos online at anytime and anywhere. Video is one of the best approaches to increase engagement and sales. It is one of the most effective methods for enhancing brand perception and achieving accelerated lead generation.
Opinion Monster reports that 87% of video marketers believe that video marketing has improved traffic to their websites. Are you ready to take your video marketing efforts to the next level? Collaborate with Telsa Media and watch lead generation grow, and your engagement receive an exponential boost.
5. Email Marketing Still a Major Lead Generation Force
As the technological arena has continued to transform, email marketing is not left far behind. Instead, it has made adjustments and gone through a process of fine-tuning. As a result, it has become an excellent tool for lead generation. According to the Statista website, there were 3.8 billion email users worldwide. By 2023, that number will be about 4.5 billion. Campaign Monitor’s website states that about 60% of marketers still get the most return on investment from email. Statistics by the Slide Share website indicate that more than 60% of customers prefer brands to provide them with information through the use of email.
If you make your emails conspicuous, personalised, and optimised for mobile devices, you can expect to receive quality leads from your email marketing campaigns. You can also integrate your emails with social media, and make them interactive through the use of videos. Your video emails should make your brand personalised through storytelling to capture the attention of customers and make your brand authentic. By making sure you work with the latest email marketing trends, you can generate significant leads in 2020 and beyond.
Are you looking for the best ROI on your email marketing efforts? As a full-service digital marketing agency, Telsa Media has the capacity to employ lead generation strategies that includes email marketing as a campaign.
6. Connecting with Interactive Content and Personalized Marketing
We have already talked about content marketing as a tactic for lead generation. What if you could take your content marketing game a notch higher through interactive content and personalised marketing?
If you want to make a better connection with your audiences, interactive content and personalised marketing is the way to do it. Interactive content draws out users so that they become involved with it.
Users make the content personal when they respond or react and share their experiences. That is a powerful way to generate leads because the more users are engaged, the more a brand receives exposure.
Making users get involved in, own, and personalise content is a powerful lead generation technique. Any businesses looking to stand out should consider using this approach in 2020. Telsa Media knows that consumers will only engage with your content if it’s interactive and personalised. Because Telsa Media wants you to stand out in a crowded and competitive industry, we will help you connect with your audiences by integrating interactivity and personalisation into our marketing approach for your business.
7. You Need Data and Analytics for Lead Generation
In 2020 and beyond, business intelligence will play a significant role in lead generation. That is why astute business owners use predictive analysis to boost conversion rates. Your business needs quality leads. To get such leads, you must gather, evaluate, and put traffic data into god use. That is the best approach for turning your audiences into qualified sales. Data and analytics will take marketers to a new threshold in 2020. Today, it is not the marketing department that is in charge. Instead, it is customers that are in charge. If your business is not customer-centric, you will not do very well in sales.
Any company that wants to remain relevant must be able to process and analyse data. Today’s business world is scrutinising consumer behaviour in real-time, as this is the only way to stay connected. Without that, they will find that the consumer has cut them off and moved to another brand with similar attributes. The marketing world keeps on evolving.
Telsa Media is aware of this and has taken steps to help you understand your users better through the use of insights from data and analytics. That leads us to the next lead generation trends which are AI technologies and the adoption of AI tools.
8. AI Technologies for Transforming Lead Generation
The level of competition in the business today leaves brands with only two choices. You can either grow or stagnate. For a business to stay in business, effective lead generation is the solution. Artificial Intelligence (AI) is making lead generation and conversion a highly dynamic process. Numerous technologies are involved in AI. The adoption of AI tools is making it easy for marketers to extract illuminating information from massive databases. This information is essential for arriving at specific determinations about leads. Such decisions make lead generation a valuable effort and give companies the boldness to scale operations.
Marketing experts have observed that businesses that adopt AI tools and other digital tools are experiencing remarkable sales. According to Marketing Profs, these businesses have improved their close rates for purchases by 58%. Their revenues have experienced a 58% growth rate. Their traffic and engagement are higher by 54%, and their conversion rates have increased to the tune of 52%. These figures are remarkable. Are you looking to employ artificial intelligence technology to enhance lead generation for your business? Telsa Media can help you transform and boost your efforts to hone in on prospects and will show you how to produce valuable results.
9. Use Social Media to Drive Lead Generation
Social media is a powerful tool that marketers can use to generate quality leads effectively. One reason why social media is highly effective in generating leads is that people make decisions due to social media proofs. Consumers are fond of doing their research before committing themselves to a purchase.
According to Vivid Fish, 55% of B2B buyers look for information on social media.
Smart Insights indicates that more than 5 billion people globally are unique mobile users, and more than 4.3 billion are internet users. More than 3 billion are active social media users and more than 3 billion use mobiles for social media. With such statistics, marketers in 2020 must leverage social media for lead generation. Social media makes it easy for brands to grow, but marketers must observe the dynamics involved in social media lead generation. This is where Telsa Media comes in. Telsa is aware that social media is a pivotal stratagem in the drive for scalable marketing. You should not have to struggle to obtain high-quality leads because Telsa Media has the strategy to help toy do that.
10. Chabot Usage Will Increase Lead Generation
If you did not leverage social media marketing to generate leads in 2019, you need a rethink in 2020. That is because one trend that is highly effective on social media is chatbots. Lead generation bots can be used very effectively in recognising prospects and then triggering their interests in products or services.
Chatbots are highly useful in personalising the experience to specific users. They can also be used to keep visitors engaged through a simple conversational process. Chatbots can also get used effectively to provide consumers with the information that they need. The use of chatbots for lead generation can help consumers make a distinction between your brand and that of your competitors. According to Oracle, more than 50% of customers feel that businesses should be operating 24 hours a day and seven days a week.
Global Market Insights predicts that by 2024, chatbots worldwide will have a market size of more than $1.3 billion. Chatbots are, without a doubt, one of the most crucial lead generation tools. Telsa Media can help you increase the quality of your leads with the use of chatbots for lead generation. Telsa Media will help you customise your website in order to cater to divergent categories and demographics.
A Perspective of Lead Generation in 2020 and Beyond
The future of lead generation will take a more cross-channel approach. More businesses will adopt a multichannel strategy for obtaining leads. Any company that wants to remain competitive must have a comprehensive repository. The key is to work with a twin-pronged arsenal of technology, and a multi-channel lead generation strategy.
Lead generation mechanisms and are continually emerging. Companies that will make an impact in today’s market will do so because they remain in touch with the trends that are emerging in lead generation. Your business might understand what is working today and then get left behind. For this reason, it is imperative to have a comprehension of the direction that lead generation is taking beyond 2020.
There are still some old and highly effective lead generation pointers. These include the buyer persona image, lead qualification, segmentation, personalisation, and automation. They are instrumental in assisting businesses to identify and implement lead generation applications. Telsa Media works with long-established lead generation methods as well as contemporary methods.
Telsa Media is aware that working with the available technology, and with a multichannel approach will bring growth. A comprehension of how to apply strategies that make lead generation success is essential. The fact that new trends in lead generation can materialise means that businesses must remain alert. That is why the tips above require implementation for companies to continually achieve quality leads in 2020.